Hi all!

I am Rachel Eng and currently a graduating senior at the University of Texas at Austin. Hook Em Horns! I haven’t blogged in quite a while, and I’ve never done so for a class before. However, this blog is for the MKT 372 class, Customer Insights with Professor Walls.

I'm also maintaining a separate blog for another class which may be of some interest to you. Marketers are looking towards new ways of reaching their audience, and my MIS 373 Social Networks class is also requiring me to blog. I welcome you to stop by! :) The link is: http://racheleng.mis373.com .